Most Americans may be familiar with the delicious cookies wrapped in a tan bag with blue lettering on most vending machines. But what some may not know is that Famous Amos isn't just a cookie brand- but it is the delectable outlet for Mr. Wallace "Wally" Amos, a talent manager and Air Force veteran. Amos' cookies started from humble beginning from his aunty's New York kitchen to a world renowned cookie brand stocked on shelves worldwide.
Wallace Amos was born on July 1, 1936 in Tallahassee, Florida, where he would he would live until he the age of twelve. After his parents' divorce, Amos was sent to Manhattan, New York to live with his aunt, where he was enrolled in vocational school. From an early age, he had a passion for cooking. It was his aunt who helped him learn how to bake cookies. In New York, he developed his own unique recipe that contained ingredients not commonly found in chocolate chip cookies.
Amos's talents are not limited to the kitchen. He was the spokesperson for the Literacy Volunteers of America from 1979-2002, where he promoted and supported educational causes. He is also a recipient of the President's Award of Entrepreneurial Excellence, the Horatio Alger Award, and the National Literacy Honors Award. Amos has also been inducted into the Babson College Academy of Distinguished Entrepreneurs. He also works as a motivational speaker, and has published 8 books!
Amos has a lasting legacy not only in the business world but, also in mainstream day-to-day life. He often notes that everyone should be positive and see the good part in everything, and strives to promote the importance of education. Wallace "Wally" Amos is a entrepreneur who sees more than the fiscal aspects of his business; he has stayed true to what his company's core values are, and has maintained a record of spreading positivity and contributing to society. With his legacy stocked on shelves world wide, Amos says he wants to be remembered for helping to create a more literate society- the reason he is this week's unsung black hero.
Alexander Walker-Griffin, Head Messenger and Black History Month Content Curator