MISSION

Gladeo is a 501c3 non-profit organization dedicated to inspiring and helping young people discover, navigate and achieve their dream careers by creating innovative multimedia career content and distributing it through guidance counselors, our career exploration workshops, the web, and social media.

We created a “Virtual Career Day”, an online portal where guidance counselors and students can learn about the vast array of careers from our ever-growing library of content.

Gladeo gives guidance counselors the resources they need to inspire and expose their students to the vast world of possibilities, not just the ones in their community and to empower their students to make informed decisions about their future.

story

Founder Michelle Cho had served many years as a mentor and volunteer in low-income communities when she realized that her students had so few career role models. Their awareness often started with what their older siblings did and ended with what they saw on TV. (e.g. professional athlete or musician) They often relied primarily on their teachers and counselors for any further career exploration. However, in low-income neighborhoods, schools don't have as many career resources and high school counselors are stretched dangerously thin. In California, the student-to-counselor ratio is 954:1. Moreover, career and college counseling is merely one of their many responsibilities. Michelle believed that every student, no matter where they came from, should have the chance to find a career that’s right for them, and that the counselors who were there to guide them needed better tools and resources. 

Matching her deep experience in media and entertainment with this need, Michelle created Gladeo to introduce career options to students by creating rich, engaging multimedia content with her team and conducting career exploration workshops for schools and community-based non-profits in low-income communities. 

objective

Gladeo’s content is web-based, and thus scalable (one-to-many) and universally accessible. Gladeo provides students, parents, teachers, guidance counselors, mentors, and non-profit program directors with resources that help young people explore various career paths, gain valuable insight and knowledge about those careers, and equip them with the tools necessary to help them succeed. By providing freely available online content, Gladeo strives to ensure that all kids have access to quality career information, regardless of their socio-economics, ethnicity, or geographic location. Gladeo also strives to make the career exploration process fun and engaging through inspiring and entertaining videos, in-depth career profiles, infographics, live streaming Q&A sessions, and social media. Gladeo will improve career-readiness, reduce un/under-employment and reduce educational debt burdens by guiding people towards better-informed educational and career choices, and improve diversity in higher paying industry sectors.


If you want to build a ship, don’t drum up the people to collect wood, divide the work, and give orders. But rather teach them to long for the endless immensity of the sea.
— Antoine de Saint-Exupéry