MISSION

Gladeo is a 501c3 non-profit organization dedicated to inspiring and helping young people discover, navigate and achieve their dream careers by creating innovative multimedia career content and distributing online (through the web and social media) and offline (through school counselors and our career exploration workshop).

We created a “Virtual Career Day”, an online portal where guidance counselors and students can learn about the vast array of careers from our ever-growing library of content. 

Our approach

Inspirational 
The challenge with non-celebrity careers is that the people who do them and their success stories (and they do exist) are less flashy and don’t get blasted across social media, and as a result, the inspiration they could have sparked doesn’t spread. Gladeo shares inspiring career stories (written and video) of diverse individuals to breakdown stereotypes, to open eyes to new opportunities, and to inspire people to believe that their aspirations are achievable. “You need to see it, to believe it.” 

Informational
We take a personal and action-oriented approach, gathering first-hand, practical knowledge directly from actively working professionals, not just information downloaded from the Bureau of Labor Statistics. We also include non-linear career tracks that don't follow an easily navigable path. We include information like what they need to be doing in high school and college to prepare, what classes they need to be taking, what trade magazines to start reading, what educational institutions have the best programs, how to land that first foot in the door and more. 

Gladeo gives guidance counselors the resources they need to inspire and expose their students to the vast world of possibilities, not just the ones in their community and to empower their students to make informed decisions about their future.

story

Founder Michelle Cho had served many years as a mentor and volunteer in low-income communities when she realized that her students had so few career role models. Their awareness often started with what their older siblings did and ended with what they saw on TV. (e.g. professional athlete or musician) They often relied primarily on their teachers and counselors for any further career exploration. However, in low-income neighborhoods, schools don't have as many career resources and high school counselors are stretched dangerously thin. In California, the student-to-counselor ratio is 954:1. Moreover, career and college counseling is merely one of their many responsibilities. So how do these kids aspire to careers they've never heard of?

Matching her deep experience in media and entertainment with this need, Michelle created Gladeo to introduce career options to students by creating rich, engaging multimedia content with her team and conducting career exploration workshops for schools and community-based non-profits in low-income communities. 

objective

Gladeo’s content is web-based, and thus scalable (one-to-many) and universally accessible. Gladeo provides students, parents, teachers, guidance counselors, mentors, and non-profit program directors with resources that help young people explore various career paths, gain valuable insight and knowledge about those careers, and equip them with the tools necessary to help them succeed. By providing freely available online content, Gladeo strives to ensure that all kids have access to quality career information, regardless of their socio-economics, ethnicity, or geographic location. Gladeo also strives to make the career exploration process fun and engaging through inspiring and entertaining videos, in-depth career profiles, infographics, live streaming Q&A sessions, and social media. Gladeo will improve career-readiness, reduce un/under-employment and reduce educational debt burdens by guiding people towards better-informed educational and career choices, and improve diversity in higher paying industry sectors.


If you want to build a ship, don’t drum up the people to collect wood, divide the work, and give orders. But rather teach them to long for the endless immensity of the sea.
— Antoine de Saint-Exupéry