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Welcoming Craig Heldman, Gladeo’s New EdTech Advisor

Gladeo is excited to welcome Mr. Craig Heldman into the fold as our new EdTech Advisor!


Craig brings to the table over 25 years of leadership experience in the education technology industry. Over his long career, he’s served as CEO of three highly successful companies, most recently at VisionPoint Marketing, a leading provider of enrollment marketing and analytics solutions. Prior to VisionPoint, Craig helmed iModules (now Anthology), a market-leading SaaS platform for colleges and universities, driving alumni engagement and fundraising.


But the bulk of Craig’s industry experience comes from his 22 years at Hobsons, supporting student success through education lifecycle solutions for higher ed institutions. Craig worked his way up from sales to CEO, scaling the company into an established market leader which sold in a $410M deal in 2021.


Craig believes education is the best hope for our world and our future. The driving passion behind his work is a desire to foster life-changing connections between institutions and students—which makes him a perfect fit for Gladeo’s mission!


A visionary who sees beyond siloes, he’s helped hundreds of schools revolutionize operations at the intersection of marketing, enrollment, institutional advancement, and technology. We can’t wait to show our clients and stakeholders what Craig has planned for the future!

Craig Heldman


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